Always-on GIF studio for brands

GIFs People Share.
Made for Your Brand.

GIF Machine turns your mascot into a GIF library that ships itself — trending-aware, auto-tagged, live on Giphy. A brand moment for every conversation.

BUILT TO SHIP 30+ ON-BRAND GIFs / MONTH / BRAND
YAS!
MOOD
IT'S FRI-YAY
GOOOOAL
oof.
SEND IT
facepalm
happy bday!
happy birthdaythank youcelebrationFriday vibessoccer goalgood morningCinco de Mayoooflet's gofacepalmmoodno thoughtssend tweetspicydeadlineweekendokurrrhigh fivehappy birthdaythank youcelebrationFriday vibessoccer goalgood morningCinco de Mayoooflet's gofacepalmmoodno thoughtssend tweetspicydeadlineweekendokurrrhigh five
The problem

You're not in the group chat. Your competitors aren't either.

Producing GIFs at scale is expensive, slow, and nobody on your marketing team has time to figure it out. Meanwhile, the conversation moves on without you.

1B+
Search queries on Giphy every day. Your brand probably isn't in any of them.
82%
Of consumers love sending GIFs in everyday conversations.
#1
GIFs rank #1 among all rich and traditional media for relevance and visual appeal.
Sources: Giphy 1P Data · Latitude 2024 · DISQO 2023.
How it works

Five steps. Then it runs forever.

Set it up once. After that, GIF Machine ships on-brand GIFs to your Giphy channel, mapped to what people are actually searching for.

01
BRAND DNA

Ingest brand DNA

Upload guidelines, mascot files, voice docs. The engine learns your brand inside out.

02
TRENDING

Find what's trending

Our trend engine watches Giphy's feed and maps cultural moments to your brand.

03
+30 / mo

Generate at scale

On-brand GIFs produced for every opportunity, in your voice, with your characters.

04
✓ ✓ ✓

You approve

One dashboard. Thumbs up, thumbs down. Done in minutes — not weeks.

05
LIVE

Publish to Giphy

Approved GIFs go live on your branded channel, fully tagged for organic search.

Differentiator

The trend engine that's awake while you sleep.

We watch Giphy search and map every cultural moment that matters to your brand — tentpoles and Tuesdays.

Trending on Giphy

Demo · illustrative
  • 01happy birthday+12%
  • 02thank you+4%
  • 03Friday vibes+38%
  • 04celebration+9%
  • 05good morning+2%
  • 06soccer goal+57%
  • 07Cinco de Mayo+212%
  • 08oof+18%

Evergreen niches · example brand

Brand map
Mexican culturegame dayWorld CupTaco TuesdayCinco de Mayoabuela momentsfútbol celebrationsfamily dinnerspicy reactionsfútbolDía de los Muertoscarne asada Sundays

// cultural anchors mapped to always-on themes. Coverage:
// Jan ████ Feb ████ Mar ████ Apr ████ May ████ Jun ████

Every brand has cultural anchors. We map them and ship against them all year — tentpole moments and everyday conversations.

See it in action

Rojo Bravo Hot Sauce: owning Taco Tuesday.

Illustrative example with a fictional brand — what 30 days of always-on production could look like.
+30
GIFs / month produced. Always-on, not campaign-bound.
ER vs. Giphy benchmark on top creatives (projected).
365
Days of coverage. Tentpole and every Tuesday in between.
The Goal

Rojo Bravo wants to show up front and center in the conversations its fans are already having — Taco Tuesdays, game days, family dinners, Cinco de Mayo. Not just during one tentpole moment, but every day of the year.

GIF Machine Solution

Ingest the brand DNA — the rooster mascot, the bottle, the voice, the cultural anchors. The trend engine surfaces daily Giphy searches and evergreen cultural moments mapped to the brand. Always-on production ships GIFs across food, fútbol, and family moments — every one auto-tagged and pushed to the brand's Giphy channel for organic discovery.

Results (projected)

A continuous library of 30+ new GIFs per month, mapped to live conversations. The kind of shelf space in search that a one-off campaign never buys.

Why it works

The library compounds. Every month new GIFs ship; the back catalogue keeps earning views in search. By month 12, the brand owns shelf space in every conversation its fans care about.

The pitch

"Suddenly we're in every Taco Tuesday group chat — without anyone on the team opening a design tool."

— VP, Brand Marketing · Rojo Bravo (fictional)
What month 1 could look like
GIF MACHINE

Make GIFs people love to share. Automatically.

Bring a brand and a mascot. Your first on-brand GIF is a few minutes away.

// No card needed to set up · you approve everything before it ships